About Us

Mildura Regional Development

Mildura Regional Development supports tourism and economic development.

Since its earliest beginnings, Mildura has been driven by people who have adapted and innovated to take advantage of opportunities and to respond to emerging challenges.

This region is a powerhouse in the food and manufacturing sectors and the best is yet to come.

Mildura Regional Development will adopt the latest technology and research and seek out the best people to enhance our economy and to support our community.

The future will be what we make it and we are here to help make it great.



Our Vision is to unite businesses, educators and communities in partnerships that identify opportunities and uses innovative thinking to find solutions.

We will collaboratively build on our region’s strengths and opportunities in the tourism, agribusiness, horticultural and related education and technology spaces.  Within five years we wish to be recognised as a centre of excellence in contemporary regional economic development and regional innovation ecosystem modelling and a demonstration of what can be achieved when a community works together.




Mildura Regional Development’s (MRD) mission is to be improve the region’s economic position and be thought of as a valued partner, recognised by council, industry, the community and investors as a knowledgeable, trusted advisor and economic growth leader. We will be seen as commercially astute and  innovative, with the capacity to add value across all sectors of the community. Our primary purpose is to support the growth of Mildura’s vibrant economy including tourism in a sustainable, ethical, inclusive, innovative and digital manner.




We will complete our mission by building the platform to support an innovative eco system. We will do this by being project focused, customer centric, agile and by pursuing common values and shared pursuits. We will work in a commercial and evidence based manner and in partnerships that are collaborative, collegial and adding value whenever possible.  We will explore new ideas and opportunities, embrace the age of innovation and digital will be first choice.




We will always have a sense of team, operate transparently, ethically, and commercially, while remembering that we are custodians of public money. We will have an open mind and an enquiring and flexible attitude. We will keep faith with our team mates, partners and the community and will protect the reputation of our organisation, and our region. We will provide no information or take part in any action which might be harmful or detrimental to our reputation, commercial or economic development activities. In terms of strategy we will be well researched, use evidence-based best practice principles and think digital first.  However, we will recognise and appreciate our history and traditions and respect the work done by those who came before us.

Wine grapes growing in the Canadian wine region of Niagara-on-the-Lake, Ontario in mid-September. Credit: By Graham - Flickr: Wine Country, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=12455210