2014 Regional Overview
Tourism is a major and vibrant industry in Mildura, generating
more than $260 million expenditure each year and underpinning,
conservatively, around 1,500 jobs.
Mildura’s setting - on the banks of the Murray River while being
flanked by impressive natural surrounds and national parks -
lends itself to the apt description of being where the
Mediterranean meets the Outback.
An abundance of quality restaurants and eateries celebrate the
magnitude of locally-grown produce while Mildura’s reputation
as a wine region is further enhanced by a growing number of
award successes that are emerging among the ranks of nearly
40 local wine producers.
Mildura boasts an exceptional sporting, cultural and arts scene
with an impressive year-round calendar of rich events that match
the diversity of interests that makes life in and around Mildura
so livable. Mildura was Australia’s first irrigated colony, heritage
proudly displayed along the Chaffey Trail which enables visitors
to follow the 1880s vision of the Chaffey Brothers who
transformed Mildura into an irrigated oasis.
The Murray River provides a spectacular yet calming backdrop
to everything that happens in Mildura; there’s no better example
than the junction of where Australia’s two greatest rivers - the
Murray and the Darling - occurs at Wentworth. Not surprisingly
the luxury houseboat market, epitomizing floating indulgence,
is one of the most popular and highest yielding segments of
Mildura’s tourism industry.
Also of growing significance are the region’s surrounding
national parks. Best known with its international reputation and
indigenous significance is Mungo National Park, while the Perry
Sandhills, Kings Billabong, Hattah-Kulkyne National Park and
Murray Sunset National Park are among firm favourites with locals.
The conference and business events market is another growing
segment within the local tourism industry. Currently Mildura
hosts more than 20 conferences a year, with strategic efforts
aiming to double that within coming years.
For the year ending Year Ended June 2013, Mildura attracted
some 700,000 visitors (domestic, international and day trippers)
to the region who spent 1.4 million visitor nights here. Domestic
overnight travel represents our largest visitor sector. For the Year
Ended June 2013 Mildura received 451,000 domestic overnight
visitors, a 21% increase over the previous year. Domestic visitors
spent nearly 1.4 million nights in the region, 13% up on the
Domestic overnight visitors spent an average of $149 per night.
International figures were also strong – visitor numbers jumped
by 23% while these visitors spent 460,000 nights in our region.
PO Box 3103, Mildura Vic 3502
Telephone +61 (3) 5021 0599
Mildura Visitor Information & Booking Centre
Cnr Deakin Ave and Twelfth St, Mildura Vic 3500
Open 9am - 5.30pm Monday to Friday and 9am - 5pm weekends
and public holidays. Closed Christmas Day.
Telephone +61 (3) 5018 8380 or
Freecall 1800 039 043 (within Australia)
Wentworth Visitor Centre
66 Darling St, Wentworth NSW 2648
Open 9am - 5pm Monday to Friday and 10am - 2pm weekends
and public holidays.
Telephone +61 (3) 5027 5080
Mildura Region Visitor Domestic
Overnight Travel - Visitors and Nights
YE Jun 09 YE June 10 YE Jun 11 YE June 12 YE June 13
Source: Mildura Tourism (2013)