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2014 Regional Overview



Tourism is a major and vibrant industry in Mildura, generating

more than $260 million expenditure each year and underpinning,

conservatively, around 1,500 jobs.

Mildura’s setting - on the banks of the Murray River while being

flanked by impressive natural surrounds and national parks -

lends itself to the apt description of being where the

Mediterranean meets the Outback.

An abundance of quality restaurants and eateries celebrate the

magnitude of locally-grown produce while Mildura’s reputation

as a wine region is further enhanced by a growing number of

award successes that are emerging among the ranks of nearly

40 local wine producers.

Mildura boasts an exceptional sporting, cultural and arts scene

with an impressive year-round calendar of rich events that match

the diversity of interests that makes life in and around Mildura

so livable. Mildura was Australia’s first irrigated colony, heritage

proudly displayed along the Chaffey Trail which enables visitors

to follow the 1880s vision of the Chaffey Brothers who

transformed Mildura into an irrigated oasis.

The Murray River provides a spectacular yet calming backdrop

to everything that happens in Mildura; there’s no better example

than the junction of where Australia’s two greatest rivers - the

Murray and the Darling - occurs at Wentworth. Not surprisingly

the luxury houseboat market, epitomizing floating indulgence,

is one of the most popular and highest yielding segments of

Mildura’s tourism industry.

Also of growing significance are the region’s surrounding

national parks. Best known with its international reputation and

indigenous significance is Mungo National Park, while the Perry

Sandhills, Kings Billabong, Hattah-Kulkyne National Park and

Murray Sunset National Park are among firm favourites with locals.

The conference and business events market is another growing

segment within the local tourism industry. Currently Mildura

hosts more than 20 conferences a year, with strategic efforts

aiming to double that within coming years.

For the year ending Year Ended June 2013, Mildura attracted

some 700,000 visitors (domestic, international and day trippers)

to the region who spent 1.4 million visitor nights here. Domestic

overnight travel represents our largest visitor sector. For the Year

Ended June 2013 Mildura received 451,000 domestic overnight

visitors, a 21% increase over the previous year. Domestic visitors

spent nearly 1.4 million nights in the region, 13% up on the

previous year.

Domestic overnight visitors spent an average of $149 per night.

International figures were also strong – visitor numbers jumped

by 23% while these visitors spent 460,000 nights in our region.

Mildura Tourism

PO Box 3103, Mildura Vic 3502

Telephone +61 (3) 5021 0599


Mildura Visitor Information & Booking Centre

Cnr Deakin Ave and Twelfth St, Mildura Vic 3500

Open 9am - 5.30pm Monday to Friday and 9am - 5pm weekends

and public holidays. Closed Christmas Day.

Telephone +61 (3) 5018 8380 or

Freecall 1800 039 043 (within Australia)


Wentworth Visitor Centre

66 Darling St, Wentworth NSW 2648

Open 9am - 5pm Monday to Friday and 10am - 2pm weekends

and public holidays.

Telephone +61 (3) 5027 5080


Mildura Region Visitor Domestic

Overnight Travel - Visitors and Nights

YE Jun 09 YE June 10 YE Jun 11 YE June 12 YE June 13

NIGHTS (’000)






















Source: Mildura Tourism (2013)